Creating customized automations with drag-and-drop rules and actions in the Customer Journey Builder.
Convert more customers at scale
Nurture customers with an always-on presence. Scale and maintain more relevant interactions with messages that are specific to their needs and behaviors.
Get recommendations on new ways to engage with your audience and quickly implement proven automation strategies specific to your business with pre-built journeys.
GenAI is available in English only. Charges will not begin until the end of your Essentials free trial. Availability of features and functionality varies by plan type.
AI features are currently only available for Standard and Premium plans. We’re working hard to make this available for our Essentials plan.
To show our appreciation, we’ve unlocked content creation GenAI features during your free trial of Essentials.
See terms
GenAI features available in English only. Access to GenAI features provided at no additional cost during your Essentials free trial. At the end of the Essentials free trial, access to the GenAI features will end. Billing information required to access Essentials free trial. Offer, pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type.
GenAI is available in English only. Charges will not begin until the end of your Essentials free trial. Availability of features and functionality varies by plan type.
AI features are currently only available for Standard and Premium plans. We’re working hard to make this available for our Essentials plan.
To show our appreciation, we’ve unlocked content creation GenAI features during your free trial of Essentials.
See terms
GenAI features available in English only. Access to GenAI features provided at no additional cost during your Essentials free trial. At the end of the Essentials free trial, access to the GenAI features will end. Billing information required to access Essentials free trial. Offer, pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type.
Trigger automations based on any of your data points to deliver more personalized emails and SMS* to customers across your audience, driving more site traffic and sales.
Fully built automation strategies. Customizable to fit your marketing goals.
Find new ways to automate your marketing with our library of fully customizable pre-built journeys. Using marketing best practices, customer behaviors, and data analytics, we’ll recommend an automation that fits your business strategy.
“In terms of generating sales, we see that across pretty much every campaign that we run, it results in somebody buying something—even if we're not directly going out and selling a product through the campaign.”
Whether a potential shopper is at the beginning of their buying journey or has reached the checkout process, a Customer Journey Builder can help you land the sale. Mailchimp’s Customer Journey Builder empowers you to create and automate a workflow that’s tailored to your business. To start, make sure you have access to our Customer Journey tools under your current plan.
Navigate to the Customer Journeys overview page and select Create Journey or use the pre-built maps available.
You can activate a Customer Journey on Mailchimp by clicking the Continue button once your Customer Journey map is good to go. From there, you can select a marketing objective and push Turn On. Marketing objectives basically help us ensure you receive recommendations and reports that are specific to your goals. If your objectives change later as your business grows, you can always update them.
Once the Customer Journey is activated, users will be funneled into the map as certain conditions are met.
To build an effective Customer Journey map, it’s a good idea to first choose a Starting Point. A Starting Point is an activity that kicks off the Customer Journey. A Starting Point can occur when a user abandons their cart, doesn’t open a campaign, or celebrates their birthday. You can also add Journey Points, which are rules and actions that determine the pace and path that contacts take in a Customer Journey map.
As you create a Customer Journey map, try to identify milestones that you want shoppers to hit. The right journey points allow you to stay top of mind and ensure potential clients don’t stray too far from your business.
A Customer Journey map helps you visualize the different paths a contact can take. The end goal of many Customer Journeys is to remain top of mind as contacts are funneled through the map. Doing so can help you turn contacts into customers. That said, you can also create a Customer Journey map that aligns with your marketing goals.
A Mailchimp Customer Journey is a tool that Mailchimp users can leverage to meet their marketing objectives. You’ll find Pre-Built Journeys that can kickstart the mapping process. Plus, Pre-Built Journeys are also customizable, so you can ensure every step is tailored to your business and customers. You can also build a Customer Journey map from scratch.
*Disclaimers
Up to 4x more orders through users' connected stores versus when they used bulk emails. CJB only available on paid plans. Features and functionality vary by plan.
CJB only available on paid plans. Features and functionality of CJB vary by plan.
SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. See terms for details.
