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This Holiday, It’s Personal

6 insights to save time and maximize revenue with a personalized approach

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Learn how personalization can help you win the holidays

71% of customers are more likely to purchase from companies that send personalized email*

Yet, nearly 3 in 4 marketers feel overwhelmed by the different personalization capabilities available today. So when it comes to using these tools, it’s challenging to know where to begin.

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kale green cover of This Holiday, It’s Personal Mailchimp report

Personalize marketing to maximize sales this holiday

We commissioned a survey with Edelman DXI and analyzed Mailchimp platform data to understand what kinds of personalization tactics drive the biggest impact.

In our report, we explore 6 holiday marketing insights that can save time and maximize revenue.

Tap into the power of personalization this holiday

Discover 6 actionable insights that can help save time, maximize revenue, and create a standout holiday campaign.

*Disclaimers

  1. Edelman DXI conducted a panel-sample online survey on behalf of Mailchimp June 12–28, 2023. The survey consisted of 1,000 US Respondents and 500 e-commerce professionals and 500 UK Respondents and 200 e-commerce professionals. The margin of error is +/- 4.9 percent for the national sample and about +/- 6.9 percent for e-commerce professionals, reported at a 95 percent confidence level.