Grow & Scale
More customers, more revenue, more of everything. Find out ways to grow more effectively.
Business Tips
Harnessing The Power of Segmentation to Bolster Engagement and Bookings
Prestigious sporting lodge Poronui noticed that their new inquiries had started to dwindle. So they approached Auckland-based agency Calibrate.
Drive Sales
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Marketing Glossary
A/B Tests
Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.
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Business Tips
How to Write a Sales Email That Actually Converts
Writing persuasive sales emails can drastically improve email campaign performance. Learn how you can write the best sales emails that actually convert.
Grow Brand Awareness
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Business Tips
Branding Your Online Business
Branding sets your business apart from competitors. Learn what it is, what goes into it, and how to do it.
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Business Tips
How To Build a Brand Identity and Why It’s Important
Strong brand identities convey values, vision, and personality to help build brand recognition and awareness. Learn how to create your brand’s identity today.
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Business Tips
Colors for Marketing: How to Pick the Right Colors for Your Brand
Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.
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Business Tips
5 Core Concepts to Define Your Brand
Understand the concepts behind the world’s strongest brands and apply them to your own business.
Marketing Tools
Top Integrations to Grow Your Business
Connect your favorite tools to Mailchimp to bring your data together and keep your business growing.
Measure Marketing Performance
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Business tips
How to Create Campaigns That Deliver Results
5 steps for building measurable marketing campaigns
7 min read
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Marketing Glossary
KPIs: Definition and Best Practices
Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.
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Marketing Glossary
How to Use Google Analytics: A Beginner’s Guide
Learn how to use Google Analytics to better understand your audience and make the most of your data.
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Marketing Glossary
Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
