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Integrations

Do more with your WooCommerce data

Hone your strategy and grow faster by bringing your WooCommerce data to Mailchimp*.

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Cost
Free
Developer
Mailchimp
Languages
English, French, German, Spanish, Italian, Portuguese

  • #1

    email and marketing automation platform*

  • >99%

    average email deliverability rate

  • 33%

    higher click rate with segments*

Discover new ways to enhance your marketing strategy

Mailchimp user interface showing predictive segmentation and audience tagging

Build better relationships that grow traffic and drive sales

Your business is one of a kind. Easily personalize your messaging at scale with automation features tailored to your unique business goals.

Explore segmentation

Engage your most high-value customers

Our easy-to-use platform has advanced AI capabilities that can help streamline your marketing strategies and unlock your brand's full potential.

Explore analytics
Mobile interface showing AI capabilities including image suggestions, readability, link suggestion, and type suggestion
User interface showing email personalization using AI-driven recommendations

Use personalization to optimize every campaign

Hone your marketing efforts and use AI-driven recommendations to give every customer a personalized experience.¹

Explore personalization

Connect Mailchimp to WooCommerce

Bring your WooCommerce customer data and order information to your Mailchimp audiences. Track sales, create targeted e-commerce automations, send abandoned cart emails, and more.

Connect now

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Get started easily with a personalized product tour

An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.*

Schedule your onboarding
A small business owner reaching out to her Mailchimp Onboarding Specialist.
Dru Jaeger, Club Soda

“In terms of generating sales, we see that across pretty much every campaign that we run, it results in somebody buying something—even if we’re not directly going out and selling a product through the campaign.”

Read their story

What does it do?

Here are some popular ways to use this integration. Features and functionality vary by plan.

  • Sell more stuff

    • Trigger and send abandoned cart reminders.
    • Create post-purchase follow-up campaigns.
    • Use promo/discount code content blocks (classic builder only).

  • Do more with Mailchimp

    WooCommerce works with these Mailchimp platform features:

  • Grow your audience

  • Sync your marketing data

    • Sync customer data and purchase data to a Mailchimp audience
    • Add new customers to a Mailchimp audience

Resource articles

Connect or Disconnect Mailchimp for WooCommerce

Connect or Disconnect Mailchimp for WooCommerce
Targeting Smarter with Tags and Segments

Targeting Smarter with Tags and Segments

Requirements

  • Mailchimp account

  • WordPress site version 4.9 or higher OR WordPress.com site on Business tier

  • WooCommerce plug-in

Millions of users trust us with their marketing. You can too.

Request a demo

*Disclaimers

  1. Integration: Mailchimp and WooCommerce sold separately. Integration available. Availability of features and functionality varies by plan type. For details, view Mailchimp plans and pricing.
  2. 33% Click Rate: Mailchimp customers see a 33% higher click rate when they segment their campaigns than when they don't.
  3. Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.